Graphic Packaging International
Paperboard Renewable. Recyclable. Remarkable.
Glossary

Balanced Sustainability: the 3 E's
Environmental, economic, and social equity concerns are the "3 E's" of sustainability. The triple bottom-line, often referred to as three legs of a stool, which must be balanced.

Carbon Neutral
Over its life cycle, a product or process that does not add more carbon dioxide to the atmosphere. For instance, a plant consumes carbon dioxide while it grows, then when transformed into and used as fuel such as ethanol it releases carbon dioxide back into the atmosphere. Plant-derived fuels have the potential to be carbon neutral.1

Ecological Footprint
One measure of relative sustainability, i.e., the amount of land (in acres or hectares) required to support the resource demands of a person, community, industry or nation.

Greenhouse Gas
Any gas that absorbs infra-red radiation in the atmosphere. Greenhouse gases include water vapor, carbon dioxide (CO2), methane (CH4), nitrous oxide (N2O), halogenated fluorocarbons (HCFCs), ozone (O3), perfluorinated carbons (PFCs), and hydrofluorocarbons (HFCs).2

Sequestration
Removal and storage. Trees naturally sequester carbon by removing CO2 from the atmosphere and storing much of the carbon in their fiber.

Sustainability
The ability to meet the needs of the current generation without compromising the ability of future generations to meet their own needs, according to the UN World Commission on Environment and Development.


1 University of California Berkley
2 NatSource Environmental Services
Properly managed forests can help to reduce the amount of greenhouse gases in the atmosphere. Managed forest trees are grown and harvested like a crop. When managed forests are thinned, the thinned trees can be used in the production of paperboard rather than going into landfills.
We make our paperboard out of pine trees from managed forests that follow sustainable forestry practices. And it can be recycled up to 7 times before it's finally used for things like soil enhancers.
Trees are the world's most renewable resource. What's more, our paperboard is also manufactured, delivered and recycled using renewable energy. Using up fossil fuels when we don't have to doesn't make a lot of sense, today or in the future.